É assim mesmo, teimoso!

"We've had this fortunate streak that when we've done things that have impacted our users and society as a whole — positively, in a significant way — we've been rewarded by that downstream in some way, even though we may not have envisioned exactly what it was right offhand. We didn't have ads when we first put up Web search. It wasn't clear it was great business when we started search. In fact, the companies that were doing search were moving away from it. But we just thought it was important, and we thought that where there was a will there would be a way. And in fact it turned out to be a great way to make money doing search with targeted advertising."
Sergey Brin, cofundador do Google